CATI Market Research Services
Effective for reaching populations that are less internet-active, for B2B interviews, high-quality interviewer-assisted responses, and where probing or complex routing is required.
Start Your CATI Research ProjectPurpose & Use Cases
CATI is effective for reaching populations that are less internet-active, for B2B interviews, for high-quality interviewer-assisted responses, and where probing or complex routing is required (sensitive topics, older demographics).
Hard-to-Reach Populations
Reaching populations that are less internet-active, including older demographics and rural communities.
B2B Interviews
Effective for business-to-business research where complex routing and professional interviewing are required.
Sensitive Topics
Ideal for sensitive topics requiring trained interviewers, probing, and careful question routing.
Why Choose CATI Research?
Computer-Assisted Telephone Interviewing combines the personal touch of phone interviews with the efficiency and accuracy of digital data collection.
Key Advantages of CATI
Real-time Validation
Immediate data validation and error checking during interviews.
Complex Routing
Handle complex questionnaire routing with skip patterns and logic.
Quality Control
Live monitoring and recording for quality assurance.
Methodologies & Instruments
Advanced CATI methodologies for accurate and efficient data collection.
Scripted Questionnaires
Computer-assisted questionnaires with interviewer routing and real-time validation for accuracy and consistency.
Dual-Frame Sampling
Landline + mobile sampling where relevant to ensure comprehensive population coverage.
Longitudinal Panels
Phone panels for repeated measures and tracking studies over time.
Sample Design & Recruitment
Comprehensive sampling strategies to ensure representative and reliable data collection.
Sampling Methods
Random digit dialing (RDD), directory-assisted sampling, or list-based sampling for B2B contacts.
Targeted Screening
Screening via interviewer-administered questions to ensure eligibility and targeted quotas to mirror population segments.
Sampling Approaches
- Random Digit Dialing (RDD): Comprehensive coverage of landline and mobile numbers
- Directory-Assisted Sampling: Targeted sampling from telephone directories
- List-Based Sampling: Pre-screened lists for specific B2B or demographic targets
- Dual-Frame Sampling: Combining landline and mobile frames for complete coverage
Fieldwork & Quality Control
Rigorous quality control measures and professional interviewer management for data integrity.
Trained Interviewers
Professional interviewers with centralized supervision and live monitoring for consistent quality.
Call Disposition Tracking
Comprehensive tracking of attempts, refusals, completes, and response rates.
Quality Auditing
Recording (where permitted) for quality auditing, re-checks, and interviewer training.
CATI Platform Analytics
Advanced CATI platforms that auto-log timings, interviewer notes, and performance metrics.
Analysis Approaches
Advanced analytical techniques to extract meaningful insights from CATI data.
Statistical Weighting
Weighting for non-response and sample frame adjustments to ensure representativeness.
In-depth Analysis
Cross-tabs and regression analysis for detailed insights and predictive modeling.
Bias Detection
Caller effect analysis to detect systemic interviewer bias and ensure data quality.
Deliverables
Comprehensive outputs that translate CATI research data into actionable business intelligence.
Completed Dataset
Clean dataset with call dispositions, survey metrics, and QC log
Methodology Report
Detailed methodology and response-rate calculations
Analytical Report
Comprehensive report with representative estimates and strategic recommendations
Response Analysis
Detailed analysis of response rates, contact attempts, and completion metrics
QC Documentation
Complete quality control documentation and interviewer performance reports
Typical Timelines
Efficient project execution with clear timelines for various CATI research needs.
Small National CATI
Depends on call-back rates and sample complexity
Standard CATI Study
Comprehensive single-market studies with detailed analysis
Multi-Country Study
Cross-country phone studies with comparative analysis and localization
Common Challenges & Mitigation
Proactive solutions to ensure CATI research quality and effectiveness.
Low Contact Rates
Decreasing phone answer rates and increasing call screening can limit contact with target respondents.
Our Solution:
Increase call attempts, use mixed-mode follow-up (phone + web), and optimize call timing strategies.
Interviewer Bias
Variations in interviewer approach, tone, or probing can introduce bias into responses.
Our Solution:
Standardize scripts, conduct inter-rater reliability checks, and provide continuous interviewer training.
Regulatory Compliance
Varying calling regulations, do-not-call lists, and caller ID requirements across regions.
Our Solution:
Comply with local calling regulations, maintain do-not-call lists, and ensure proper caller ID disclosure.
Start Your CATI Research Project
Leverage the power of Computer-Assisted Telephone Interviewing for high-quality, interviewer-assisted data collection. Contact our research team to discuss your CATI research needs.
Schedule a Consultation